SKU:15831363235
The Copy Book
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Ships within 48 hours · Estimated delivery Jul 15 - Jul 20
Description
The Copy BookThe ultimate guide to persuasive writing, featuring wisdom from 53 advertising legends like David Abbott and Dan Wieden. This updated edition by D&AD and TASCHEN reveals the secrets behind iconic campaigns, offering masterclasses in crafting compelling copy for ads, speeches, websites, and more. Whether you're a marketer, creative director, or writer, this bible of copywriting will sharpen your skills and inspire breakthrough ideas.
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